Privacy Policy

Last Updated June 27, 2019

Stop, Breathe & Think respects the privacy of its users. We believe that the regular practice of mindfulness and compassion is the key to mental wellness. Our intention is to create a safe and secure environment for our users. This Privacy Policy (“Privacy Policy”) informs you about our policies and practices regarding the collection and use of your information and lets you know about options that you have to control or restrict the availability and use of your information.


We are Stop, Breathe & Think, PBC (“SBT”, “us”, “we” or “our), a public benefit corporation registered under the laws of the state of Delaware in the United States with its principal office address at 11111 Santa Monica Boulevard, Suite 1700, Los Angeles, CA, 90025, USA, (424) 901-5114. Originally established by Tools for Peace, SBT allocates 10% of net sales to support the mission of providing mental wellness to youth in underserved communities.


Stop, Breathe & Think provides easy tools and inspiring content to help improve your mental wellness, every day. We deliver to users (“Users,” “you”, “your”) meditation and mental wellness tools via the SBT mobile applications, the SBT website (currently located at, and through other platforms and media through which we may make the services available (the “Services”).


This Privacy Policy informs you of SBT’s policies and practices regarding the collection and use of information you submit to us or which we collect about you through our Services. We will only use your information or share your information in the ways we describe in this Privacy Policy. The Privacy Policy also outlines options that you have to control or restrict the availability and use of your information. Wherever you reside or from whichever country you submit your information, you consent to our use of your information, consistent with this Privacy Policy, in the United States and in other territories where SBT provides its Services.


SBT reserves the right to change this Privacy Policy from time to time. We will usually inform you of any changes by posting the updated Privacy Policy through the mobile applications and on the SBT website. If we make any material changes to our Privacy Policy, we will post a notification through the mobile applications and on the SBT website and, if you are registered, notify you via your preferred means of contact for such notices and/or by asking you to review the changes to the Privacy Policy the next time you access the Services. Your continued use of the Services after the changes are communicated will indicate your consent to our use of your information consistent with this Privacy Policy, including those changes.


We want to give Users the best experience possible. We collect information to manage the Services, to deliver to our Users a personalized experience, and to improve our Services, features and content.


Important terms that we use in this Privacy Policy are “Personal Information”, Non-Identifying Information” and “Log Data”. To explain what we mean by these terms:

a. “Personal Information” is information about you that can be used to contact or identify you, such as your full name, street address, e-mail address or mobile number. It also may include financial information that you may provide.

b. “Non-Identifying Information” means information that may be specific to a person but does not permit the identification of an individual person, such as other information that you provide as part of your use of the Services.

c. “Log Data” is derived by our servers automatically as you interact with the Services, which record information that your browser or mobile device sends whenever you interact with the Service. Log Data is a form of Non-Identifying Information.

Some Non-Identifying Information, including certain Log Data, could be considered a part of your Personal Information when combined with other identifiers in a way that enables you to be identified.


a. Personal Information. When you create an account or connect through a connected social networking community (“Partner Communities”), we may collect your first and last name, your age or birth date, your gender and your e-mail address. If you register for our Services via a Partner Community, we will obtain certain Personal Information you have provided to the Partner Community (such as your name, profile picture, e-mail address, date of birth and specific address or general location). If you enable interoperability with a third party application, additional Personal Information that you have provided to that third party application may be collected and/or you may specifically authorize SBT to access certain information from such third party application. The information we obtain may depend on the privacy settings you have with the third party application or Partner Community, and the information obtained may not be visible in your account. If you choose to view content that may be available through a subscription (“Subscription Services”) or purchase premium content, we will also collect credit card or other payment information and your billing address.

b. Non-Identifying Information. We also collect some Non-Identifying Information about you and your feelings as you navigate through our Services. For example, when you first describe your mental, physical and emotional status as you enter the Services, you are explicitly sending information about yourself, which SBT will use to improve its recommendations to you. We also track the content and time you are meditating for the purposes of improving your experience and tracking your progress. In addition, third party applications to which you opt to connect may collect and share with SBT Non-Identifying Information about your health or physical fitness. We will only collect your location through your mobile device if you have granted us that permission.

c. Log Data. When you interact with the Services, our servers automatically record Log Data that your mobile device or browser sends. This Log Data may include information such as your mobile device identifier, your computer’s IP (Internet Protocol) address and browser type, your operating system, and other analytics that help us deliver and monitor the effectiveness of our Services.

d. Information You Share. If you enter any information (including Personal Information) when you share a meditation or feature with another person, we may collect this information, but the information will not be viewable beyond those contacts with whom you chose to share it.

d. Contacting Us. When you leave us feedback or write to us directly, we will collect any information that is contained in your feedback or comment form, which will include your e-mail address and other information that you may submit to us for reference or reply.


Different practices apply to Users under the age of 13 (“Child Users”), as required by the Children’s Online Privacy Protection Act (“COPPA”). Once a User indicates by entering their birth date that they are a Child User, the only additional Personal Information that will be requested is the Child User’s first name and their e-mail address, which will be encrypted and will only be used if needed to reset a password. There will be no further opportunity for the Child User to submit Personal Information. Certain Non-Identifying Information may be collected from a Child User solely to enable SBT to deliver the Services and personalize the Services for the Child User. If another User (not a Child User) wishes to purchase a subscription or premium content for the Child User as a gift, only information and data for the purchaser shall be stored in accordance with this Privacy Policy, and the purchase shall not result in the storage of additional data about the Child User. The Child User will not receive push notifications or any communications from the SBT Service, and geo-location and sharing will be disabled. Any further collection of information from or communications with the Child User beyond what is described in this Privacy Policy will be subject to advance parental consent under COPPA. If you have any further questions about how information from a Child User is collected or used, please contact us at


a. On the SBT website SBT may use web beacons, session cookies (which expire once you close your browser) and persistent cookies (which remain for a certain period of time unless deleted) which may provide Non-Identifying Information: (i) to deliver content requested by the Users or to recommend content we think may be of interest; (ii) for analytics purposes, to monitor usage of the website, to reengage users, or to improve user experience; and (iii) to remember choices you make.

b. We also may collect information through the mobile application about your individual device. The purpose of this collection is: (i) to deliver content requested by the Users or to recommend content we think may be of interest; (ii) to optimize the Services for the particular mobile device; and (iii) to gather analytics and data about the way the Services are used through the mobile applications.

c. Your options. Most web browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being set. Instructions to remove persistent cookies can be found through your Internet browser, or through associated websites that advise how to engage “Do Not Track”. Mobile devices may contain settings that allow you to disable tracking and/or analytics. SBT will respect all such instructions it receives. Be aware, however, that if you choose to disable cookies or opt out of tracking or disengage similar features on your mobile device, some or all areas of the Services may not be optimized for your use and you may not be able to access the full functionality of the Services.


We use your Personal Information in some cases in conjunction with your Non-Identifying Information to recommend and deliver to you content and features we think you will enjoy, based on your expressed preferences and emotional, mental and physical status. Log Data is used to track and report to you on your progress, monitor and analyze use of the Services, to analyze usage patterns, to optimize your access to our Services, and to control the load on our servers so that we can serve you better. We may also combine your Personal Information with Non-Identifying Information and Log Data and aggregate it with information collected from other Users to improve the quality and performance of our Services and to analyze how our Services are used. We may use your e-mail address or mobile number or the push notification feature, if you choose to enable it, to remind you about the Services and new options that we may make available and to inform you about changes to our Services.


a. Information that you Share. If you choose to share Personal Information that has been collected by SBT, whether through a post or commenting feature, or by making it available to a health practitioner, it will become known to those other individuals or the public.

b. Payment Processors. If you sign up through SBT for a Subscription Service or purchase premium content, a third party app store or payment processor may receive access or use your Personal Information in the form of your payment information (credit card and address) for the sole purpose of processing transactions and renewals. Any such payment processors will be bound to maintain all such Personal Information in a secure environment, keep its confidentiality and not use or disclose such information for any purpose other than to validate purchases and assist us in operating the Subscription Services. If you purchased content or signed up for Subscription Services through an app store, you should refer to that store’s terms for information on how it maintains personal financial information for all purchases including the SBT Subscription Services.

c. Other Service Providers. We may employ third party companies and individuals to help us deliver our Services, to perform maintenance and research services, or to assist us in analyzing how our Services are used (such as infrastructure providers, database management, web or mobile analytics and improvement of the Services’ features). These third parties will receive access to your Personal Information only to perform these tasks on our behalf and are contractually obligated not to disclose or use your information for any other purpose.

d. Aggregate Information and Non-Identifying Information. We may disclose to third parties information that does not include Personal Information but may include certain aggregated Non-Identifying Information and Log Data for the purposes of industry analysis, research, demographic profiling, marketing, and other purposes relating to our Services. Any aggregated information shared in these contexts will not contain or be connected with your Personal Information.

e. Business Transfers. If SBT or the assets of SBT are acquired by another company, we may transfer your information in connection with that acquisition or sale and the acquiring company will possess the information (including your Personal Information) collected by us and it will assume the rights and obligations described in this Privacy Policy.

f. Disclosure under FERPA.  When SBT is used as part of school programming, we may be required under the Family Educational Rights and Privacy Act (“FERPA”) to disclose certain information for students under the age of 18 to their authorized parent/guardian.

g. Compliance with Laws and Law Enforcement. We may access and disclose your Personal Information to government or law enforcement officials or private parties if we believe in good faith that such disclosure is necessary to comply with applicable laws, to respond to valid legal process such as a search warrant, subpoena, statute, or court order, to protect the property and rights of SBT or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.


SBT offers to its users integrations with Apple HealthKit and other health-related applications (“Health Apps”) through which the Health Apps may receive certain Non-Identifying Information from SBT solely for the purpose of viewing and improving your health data through that Health App. If you so elect, SBT may receive certain Non-Identifying Information that has been generated by the Health App. Such Health App data may be used by SBT to personalize and provide the SBT Service to you and will only be shared with third parties that are providing health or fitness services to you or are engaged in medical research. Data received from the Health App will not be used for marketing purposes.


You may access, update and edit Personal Information that is in your account. When you receive messages from us by your chosen method of communication, you may indicate a preference to stop receiving further communications from us by electing to “unsubscribe” and you may turn off notifications on your mobile device. We may, however, still send you administrative messages regarding the Services. You may contact us with a request that we delete your Personal Information from our database or remove other information that you no longer wish to include as part of the Services.  You may also request details on the Personal Information associated with your account.  We may retain an archived copy of your records as required by law.

Child Users may not add Personal Information to their account and will only receive administrative messages that affect their use of the Services. If a child between the ages of 13 and 18 wishes to erase or delete any information that he or she has included or shared via the Services, please contact us and we will promptly comply.


Unless there is a specific legal or regulatory requirement for us to keep information, we will retain it for no longer than is reasonably necessary for the purposes for which the data was collected or for which it is to be further processed.


SBT is located in the United States. Accordingly, Personal Information we collect may be transferred to and stored in our servers or those of third parties that act on our behalf (such as hosting providers) in the United States or other countries outside of the European Economic Area. If you are located within Europe, then by reviewing this Privacy Policy and using the Services you are approving the collection, transfer and storage of your information outside of the European Economic Area.


We have protected your Personal Information with industry standard administrative, physical and technological measures to maintain the security of your Personal Information, however we are not able to fully eliminate all security risks or potential breaches.  We have developed protocols and notification processes that will be followed in accordance with applicable law in the unlikely event of a security breach.


The Services may contain links or integrations to third-party applications, websites or services, and also may be accessed via a plug-in through third party applications, websites or services. We have no control over, do not review, and cannot be responsible for these outside services or their content. This Privacy Policy does not govern your visits to these other services, and your access is entirely at your own risk. These other services and applications may set their own cookies on users, collect data, or solicit personal information. You should refer to any privacy policies on such services and applications to understand how your information may be collected and used, and should choose appropriate settings for sharing your personal information before proceeding to any integration with a third party service or application.